Wednesday, December 3, 2008

T.I.T.S


Two In The Shirt is a fresh new company with a focus on bringing tastefully provocative clothing to the forefront of fashion. The name 'Two In the Shirt' is derived from the acronym T.I.T.S., which is quite fitting considering the nature of the clothing itself.
T.I.T.S. merchandise consists of men's and women's apparel printed with original designs. Each design showcases classy prints of nude or nearly nude women.
"Like a training bra, support T.I.T.S."

How does this line(Summer 09) differ from the other previous releases ?
OUR SUMMER LINE IS ONE OF OUR CLEANEST LINES WE HAVE PUT OUT TO DATE!! REALLY CLEAN AND FRESH CONCEPTS, NOT AS INTRICATE AS OUR LINES HAVE BEEN IN THE PAST. PLUS THIS LINE INCLUDES WIFEY 4


What colorways can we expect for summer 09 and wi
ll there be more designs dropping ?
SUMMER HAS 8 NEW DESIGN, MOSTLY ON WHITE OR BLACK.

When most street wear brand step outside of making tees, they do a backpack,shoes, or fitted cap.That being said how did designing a beach towel come about?

WE ARE A GRAPHIC COMAPNY, NOT A LOGO BASED COMPANY, WITH THAT SAID, WE NEEDED TO LOOK OUTSIDE OF THE NORM TO PRODUCE OUR ACCESSORIES, BEACH TOWELS ARE A HUGE CANVAS FOR A GRAPHIC AND IT WORKED OUT REALLY WELL!!


What risk have T.I.T.S taking in the last year or so?

EVERY TIME WE SELL A SHIRT IN A MALL ITS A RISK!!

Who haven't you done a collaboration with but would like to?

WE WOULD LIKE TO DO A COLLAB WITH HUSTLER OR PLAYBOY.

When was the first time you seen 50 cent and G-unit rocking T.I.T.S and what was your reaction ?

WE WERE HYPED, PLUS I WAS GETTING E
MAILS AND TEXTS EVERY 5 MINUTES ABOUT IT!!

What's next for T.I.T.S ?
WE WILL BE DOING A TERA PA
TRICK PHOTOSHOOT REALLY SOON. NEW FRESH DESIGNS AND MORE PORN CONVENTIONS TO BUILD OUR XXX FOLLOWING.

Talk a little bit about about collaborate T.I.T.S did with Karmaloop ?

THAT COLLAB WAS A GREAT IDEA AND IT CAME TO FRUITION PERFECTLY!! I AM GLAD WE DID IT, AND IT CREATED ALOT OF GREAT HYPE FOR BOTH US AND KAMRALOOP, PLUS PEOPLE LOVE KELLY AND I GOT THE OPPORTUNITY TO SEE HERE IN THE NUDE IN PERSON. YOU CANT DENY HOW FRESH THAT WAS!!!

Would you say that T.I.T.S haves more artistic valve then you guys are given credit for?

NOT SURE HOW TO ANSWER THAT, BUT I WOULD SAY THAT WE DONT TAKE PICTURES AND SLAP THEM ON TEES LIKE OTHER BRANDS DO, WE SELECT IMAGES CAREFULLY AND CREAT FRESH CONCEPTS AROUND THEM. SO I THINK WE KEEP ON THE CUTTING EDGE OF DESIGN AND NOT FOLLOWING THE CURVE. WE ARE SEEING COPYCATS BITING WHAT WE DID 2 SEASONS AGO, SO IF THAT TELLS YOU ANYTHING???


In the previous interview we did we didn't get a chance to speak about this,how did the "Wiftey" tee come about ?
I WAS IN A STATE OF MIND AT THAT POINT IN MY LIFE WERE I HAD A LOVE HATE RELATIONSHIP WITH WOMEN WHICH SHOWS UP IN ALL THE WIFEY DESIGNS. AT THE TIME, ITS WHAT I THOUGHT A PERFECT WIFEY SHOULD BE ABLE TO DO. NOW ITS BLOSSOMED INTO A HUGE STAPLE IN THE MARKET!!!


As stated on your website "Wifey 4 is the final Wifey Material design you'll be releasing as part of the series" why the decision to stop at 4?
WE HAVE FOUND THAT WHEN YOU OVERDUE SOMETHING IT KILLS THE BRAND. WE WILL DO SIMILAR CONCEPTS JUST NOT KEEP IT
IN THE SAME FAMILY. FOR EXAMPLE, WE HAVE WIFEYS WORLD DUE OUT IN THE F/W 09 LINE. YOU WILL JUST HAVE TO SEE IT FOR YOURSELF!!


(December 08 Interview)

What is the inspiration behind the brand name T.I.T.S?
We say a bunch of brands putting butterflies and flowers on shirts, so we thought, who wouldnt wear a shirt with a naked girl, especially with a really good graphic element to it!!

What was the biggest challenge when it came to creating this brand?
The biggest challenge is the name T.I.T.S. but once people got the shirts on the shelves and saw how they moved, the name was unimportant to their revenue stream!!!

What are some of the things we can expect to see from this company in the future?

Expect to see the concepts to elevate, colabs with companies that make sense, beach towels and accesories. But mainly steeping up the brand above the biters who are joining the industry. Buyers keep telling me how much they appreciate our design more and more because everyone who is 'trying' to put girls on shirts are doing a shitty job!!!

What do you feel like is your greatest acheivement so far?
Breaking into the international market. We knew there would be a market for the Brand over there, it was just a struggle to break into market.

Where can you find this brand in stores?
You can find us on the internet, www.karmaloop.com www.80spurple.com, you can find us in any major state in the us, and across the world, we have a store list on our website.

What kind of cultural aspects went into creating your clothin
g?
Sex sells, sex sells, and sex sells!!! But in general, we are taking elements from what we see every day in our lives...funny concepts, deep art concepts...we dont look to other brands for inspiration...

Do you have a clothing line out there that inspires you to create?
We dont get inspired by other lines...but a few lines that we respect and admire are Imaginary Foundation, Dissizit and Veece. All brands that we feel really put time into design.

How was the name T.I.T.S created?
T.i.T.S. Brand was created while drinking 40's of Mickeys!! TITS CREW graffiti is were we originally started coming up with acronyms (trapped in the system, time is too short)

What is something that stands out about your clothing brand
?
We have stong concepts, and great marketing...we have created a brand identity, and not just tshirts

How long have you been in business?
we lunched in August of 2006

What stands out about the brand that will make a buyer choose your clothing over another?
The buyer knows that we will be around with fresh shit next year, next season!!! Quality of tee, quality of brand, quality of marketing etc

How has the public responded to your clothing during
trade shows and events?
In general the initial reaction is shock, but then once they see how fresh the brand is, they take a liking to it an eventually they open up their mouth and spread the word, and as we all know, the best marketing is word of mouth!!

Is there any advice you can offer someone wanting to start their own clothing line?
Be original...be original..and, be fucking original...too may cookie butter brands out there....

http://www.twointheshirt.com/
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