Saturday, October 3, 2009

Coast to Coast City to City:Pac Div




 Slowly but surely, West Coast rap is becoming relevant again(Wait Snoop Dogg single not out ?? shit backspace) REDO!!!.There’s nothing like the feeling of seeing an artist/group you follow grow from e-hype to mainstream praise. Pac Div ain’t exactly mainstream yet but give them a couple more months and they will be. They caught my attention a couple years ago(2006) while out at the Garden of Eden where they were performing "Ack like U chillin". That was back when they were known as Pacific Division and unsigned.Now what sets this group out from the rest is that they never broke who they are, in the era of "Gangsta" the "Hyphy" movement and now "Jerking" they stay Pac Div they did not change up ,they did them.

They spent ‘08 dropping videos for their other E-hits like Fat Boys ‘08Taste, and Women Problems. Add a couple of mixtape spots and i’d say they had a strong year even though their label, Universal, didn’t appear to do too much to help(No shots #Imjustsaying).So I got a e-mail and a call and a text that  told me their music video for mayor got played on MTV Jams and I got excited. Sure it’s not MTV Uno but it’s a start. Besides when I had jams years ago they only played like 10-15 videos a day in the SAME rotation. This break, along with the release of Church League Champions  last month prove that the group is on a mean streak.
    
It’s about time Universal gave them some shine. They’ve been signed for a year and are finally getting their shots at success.
    
Anyway Pac Div is reppin’ the Western Conference hard without falling into the gangbanging trappings of their forefathers. I think it’s a refreshing change of pace. Don’t deny it. Most rappers that manage to make it out the West have to either play up or act like they put in work in a gang somehow(Or get on tv and dance). If not that, they used to be drug dealers (to be fair, mad rappers out down south pull that same hat too.) This of course leads to a lot of tired perpetrating until they’re inevitably exposed(Insert you favorite rapper name here). Sure, “keepin’ it real” isn’t really enforced anymore. But I’ll believe and support Pac Div’s M-O before most acts out now.

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